Jeannette Taylor is the research & development architect, responsible for product development and marketing strategies, and supervision of all research functions for Somersault Group.
With 30 years of strategic marketing and research experience (she started when she was 10), she’s conducted research studies on everything from egg kits to Philip Yancey. She owns the research firm JET Marketing and is an adjunct professor at Cornerstone University, Grand Rapids, MI.
Jeannette is the former General Manager of Bibles and Vice President of Marketing at Zondervan. She loves beaching, biking, boating, and chocolate.
Introduction to Publishing with Cindy Lambert and Dave Lambert
Building Author-To-Reader Connections: New Trends and Technologies, with Cindy Lambert and Dave Lambert. . Adapted from the keynote address Somersault presented at the Christian Booksellers Association’s NEXT conference in Atlanta in January, also featured in Jon Petersen’s articles in Christian Retailing, this workshop would examine the latest trends and technologies to affect publishing, and guide writers through interpreting those changes and figuring out how they will affect writers–and how writers might take advantage of that knowledge to better reach their readers and advance their careers.